Storytelling
Success in this category ranges from 600-word press releases to 140-character messages for social media where a photo is worth 1,000 words.
Knowing your audience is the key to capturing a reader’s attention. Community newspaper editors want stories written from a local perspective. A compelling headline and a hook are essential. Writing speed and flexibility are two of my skills.
For Cobleskill Regional Hospital, I grew followers by 344% in 11 months on Facebook by engaging my audience with photo rich content highlighting employee appreciation and community involvement.