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Here’s what they are saying…
Web Content
"Monica was an outstanding partner during her tenure at Hartwick. Her ability to translate student experiences and achievements from across the college (all academic years and departments) into multi-purpose marketing content was exceptional. Almost immediately upon arrival, she established a user-friendly system that generated hundreds of student-centered, image- and testimonial-driven success stories that were flexible enough to be used in poster hard copy or on web and social media platforms. Because the process was so user friendly, it fostered a new culture of increased faculty engagement in the marketing process."
- Dr. Carlena Ficano, Professor of Economics at Hartwick College
Social Media Campaigns
"Monica gave me the opportunity to enhance Hartwick College's social media presence on three channels by making it more compelling for current students, prospective students, and recent alumni. We grew social media to 15,000 followers with 16.6% increase in followers on Instagram; 6% on Facebook and 4% on Twitter."
Email Campaigns
"Monica is a top-notch direct marketing professional. She brings value to an organization through her strategic planning, creative execution and measurable results. Monica builds strong relationships while collaborating with her business partners to execute successful campaigns. She is responsive to business as well as market conditions and provides customer-focused, solution-oriented marketing campaigns."
Direct Mail
"Monica has so much knowledge of the higher education space, as well as direct marketing she could teach a course in it! She has deep understanding of process, data, and strategy that makes her a "go to" person. I was honored to be chosen as one of her vendors of choice when she was at UMASS Boston. We worked on a dimensional mail piece together that not only got great results, but also won an industry award!"
Strategic Marketing Plans
“Monica, is a forward thinking, let’s get it done person who cares. As VP of Enrollment she has been a great advocate and partner for Digital Transformation, during Cloud Contact Center, One Stop planning and other technical projects at SUNY Old Westbury. She is focused on driving better outcomes and experiences for students, faculty, staff and the university as a whole. She understands that transformation can take time and change is not always comfortable or welcomed yet does an excellent job in managing the people, processes and communication across teams to drive effective and successful change. It was a pleasure to work with her.”
Copyediting
“I have designed annual reports for Monica for the University of Massachusetts Boston and Florida Gulf StateUniversity. They are packed with metrics, infographics and photography. Monica's ability to synthesize large amounts of complex information into memorable sound bites that tell a compelling story and engages the reader is remarkable. Her writing and execution skills are what set her apart. She is very open minded and willing to push the "creative" envelope. It has been a pleasure collaborating with Monica."
- Marie McConnell, Principal/Owner at McConnell Design
“On behalf of myself and all the Guild members, thank you. I think all the publicity you have created for us has really lifted our profile and sales.”
- Ellie Stromberg, local potter and President of the Artisans’ Guild, Oneonta
Proof-reading
"You're just a great writer. Poignant, comprehensive, well researched and your words drive the reader to read on!! Such a gift!"
Referrals
"Monica recognized the power of video to tell stories that would capture the attention of prospective students. She hired me and we completed 3 videos in 3 months: one about student engagement in the New York State election and two on international recruitment. She is a pleasure to work with and is full of unique marketing ideas."
Need a terrific graphic designer, videographer, photographer or IT expert? I am happy to assemble a team to complete a project for you or refer you to an expert from my international network.