Marketing Content Creator

Writing for the web requires succinctness. Use of carefully chosen keywords are critical for SEO of your website. Compelling headlines, subheads and images are important components that help you tell a story quickly.

Revamped 100 pages of the admissions website at www.umb.edu making it mobile responsive, rich in fresh content and audience-specific: Freshmen, Transfers, Internationals, Veterans and Graduate students.

Analyzed the top 100-most visited pages of www.hartwick.edu and made Ten Reasons to Choose Hartwick succinct, easy to scan, colorful and inviting.

Boost enrollment at your university or college with strategic marketing. Drive admissions & recruitment success, from generating leads to optimizing the admissions funnel. Enhance student success & support, attracting bachelor's and master's degree candidates. Leverage alumni engagement and financial aid opportunities. Connect with alumni & improve outreach for higher education growth.

Third-party testimony about your product or service is powerful and can be used in multiple ways.

Produced 150 “success stories” of Hartwick College students, faculty, staff and alumni. Chose people of color and international origin, athletes, nurses, musicians and others in more than 25 different majors to influence recruitment.

Featured recent alumni applying their skills in careers to show prospective students examples of life after college. This content rotates on the homepage of the website, on TV monitors, on bulletin boards about internships, was used by faculty at Open House, in brochures and in the magazine.

Effective messaging in paid advertising must be brief and compelling. You have seconds to capture someone’s attention. Banner ads must be briefer still and have a clear call to action. Click throughs help measure ROI. Based on keyword research, I wrote the text for a series of rotating ads to advertise online courses for Hartwick College. This online campaign ran for 3 months and produced 30% more out-of-state registrations than the prior year. The nursing ad was so successful, new sections had to be added to accommodate the demand.