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Third-party testimony about your product or service is powerful and can be used in multiple ways.
Produced 150 “success stories” of Hartwick College students, faculty, staff and alumni. Chose people of color and international origin, athletes, nurses, musicians and others in more than 25 different majors to influence recruitment.
Featured recent alumni applying their skills in careers to show prospective students examples of life after college. This content rotates on the homepage of the website, on TV monitors, on bulletin boards about internships, was used by faculty at Open House, in brochures and in the magazine.